Content, community, and culture marketing

Helping brands become part of culture.

Through content strategy, entertainment marketing, creative campaigns, and storytelling.

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About

I didn’t start in marketing. I started making music.

Learning how rhythm, pacing, and emotion can shape the way someone experiences a story eventually led me to film, where I became interested in everything that happens around the work, not just how it is made, but how it reaches people and gets their attention.

That curiosity led me into entertainment marketing.

Today, I lead social content and community work at EightPM, developing ideas through strategy, production, editing, publishing, and performance analysis. My work has included thought leadership, event coverage, creative campaigns, website and newsletter content, and storytelling built around brands, entertainment, and culture.

What I enjoy most is finding the idea that makes people care, then figuring out how to bring it to life clearly, creatively, and with purpose.

Long term, I want to keep growing toward larger integrated campaigns where entertainment, brand strategy, and audience insight come together.

I didn’t start in marketing. I started making music.

That curiosity led me into entertainment marketing.

What I enjoy most is finding the idea that makes people care, then figuring out how to bring it to life clearly, creatively, and with purpose.

Long term, I want to keep growing toward larger integrated campaigns where entertainment, brand strategy, and audience insight come together.

Featured Projects

A curated look at the strategy, storytelling, and creative execution behind my work.

Click any to read more!

Cannes Lions 2026

On-site multi-panel coverage shaped around culture, speed, and editorial judgment.

Editorial Strategy / Copywriting

Reporting on entertainment and marketing trends to reinforce EightPM's perspective, expertise, and strategic point of view.

Brand Integration Campaigns

Creative concepts and campaign support for marketing partnerships in long-form entertainment.

Social Video Production

End-to-end social video production, from concept and filming to editing, publishing, and performance.

Website & Email Marketing

Managed website content updates and launched via RGE and HubSpot, EightPM's first-ever editorial email campaigns that extended company storytelling beyond social.

Creative Social

Creative social built around entertainment, culture, and audience behavior.

Experience

EightPM

Content & Marketing Lead · 2025–Present • Lead social strategy, thought leadership, and entertainment marketing content. • Turn creative ideas into clear, audience-aware campaign assets.

Toonstar

Marketing & Post Production Intern · 2024 • Supported entertainment-facing content shaped around audience behavior. • Contributed to digital storytelling and culture-led community engagement.

Golden Eagle Film Festival - Publicity Coordinator

Festival & Creative Support · 2023 • Helped tell stories around film culture, events, and production moments. • Built a stronger understanding of audience, pacing, and creative context.

California State University, Los Angeles

B.A. Television, Film & Media · 2021–2025 • Studied storytelling, production, editing, and audience communication, building the creative foundation I now apply to entertainment marketing and content strategy.

Skills

CapCut | DaVinci

Content Marketing

Creative Direction

Brand Marketing

Entertainment Marketing

Community Management

Copywriting

Video Production

Content Strategy

Adobe Creative Suite

Figma

Analytics

Let’s create work people actually wanna remember.

I’m open to roles across entertainment, brand marketing, content strategy, and creative campaigns.

irnieves21@gmail.com