FLAGSHIP CASE STUDY

Cannes Lions 2026 / Content Strategy, Production, Social Storytelling

Editorial Strategy

Turning a week of conversations, panels, and behind-the-scenes access into a real-time social editorial engine for EightPM, at the world’s most visible creativity festival.

Designed to make the agency’s presence last beyond our week in Cannes.

Overview / Challenge / Insight

My assignment was not to document Cannes. It was to translate the energy of our conversations into content that could keep us moving long after the festival ended.

Overview

EightPM needed fast, polished, editorial-first coverage from Cannes Lions while conversations were still unfolding.

Challenge

Move at social speed as a one man army, without making the work feel disposable, rushed, or like standard event recap content.

approach

Recaps documenting panel discussions, executive interviews, and on-site moments from our panels and around the event, edited for social-first distribution that leads with education.

02 / Strategy + Insights

Rather than documenting the event chronologically, my content focused on extracting memorable insights from our conversations with marketing leaders and packaging them into short-form content that extended beyond the conference itself. The goal was to create content that remained valuable, garnered industry credibilty, and filled out content vault after the event ended.

+44%

LinkedIn impressions increased during Cannes by shifting coverage from event recaps to editorial-first thought leadership.

+124%

Combined audience engagement increase after prioritizing executive interviews and industry perspectives over chronological event coverage.

7-Day Coverage

Planned, captured, edited, and published in real time while maintaining a consistent editorial voice.

+44%

LinkedIn impressions increased during Cannes by shifting coverage from event recaps to editorial-first thought leadership.

+124%

Combined audience engagement increase after prioritizing executive interviews and industry perspectives over chronological event coverage.

7-Day Coverage

Planned, captured, edited, and published in real time while maintaining a consistent editorial voice.

+44%

LinkedIn impressions increased during Cannes by shifting coverage from event recaps to editorial-first thought leadership.

+124%

Combined audience engagement increase after prioritizing executive interviews and industry perspectives over chronological event coverage.

7-Day Coverage

Planned, captured, edited, and published in real time while maintaining a consistent editorial voice.

03 / Value proposition

Cannes Lions × ADWEEK Social Campaign

Crafted this executive thought leadership video from our Cannes Lions × ADWEEK panel, repurposing a live discussion into short-form content designed to educate audiences, reinforce EightPM's industry perspective, and maximize the lifespan of event content.

Campaign Creative

04 / Gallery

Results

05 / Results

x27 Real-time post across channels

On-site Coverage | Linkedin, IG, TikTok, Threads

18× hero videos placed in content vault

Content Vault

+43,831 Views Cross Channel
+15,586 Reach
+1,042 Profile Visits

79.4% Non Followers

Reflection: This project reinforced that effective content isn't created by just documenting everything. I began thinking in terms of audience intent and funnel staging, which made every decision of mine more deliberate, from the moments I captured to the way each asset was distributed.

Next Project

More of my work!

Editorial Strategy

Editorial Strategy

Editorial Strategy

My assignment was not to document Cannes. It was to translate the energy of our conversations into content that could keep us moving long after the festival ended.

My assignment was not to document Cannes. It was to translate the energy of our conversations into content that could keep us moving long after the festival ended.

My assignment was not to document Cannes. It was to translate the energy of our conversations into content that could keep us moving long after the festival ended.

Cannes Lions × ADWEEK Social Campaign

Campaign Creative

Campaign Creative

Campaign Creative

Results

Results

Results

Let’s create work people remember.

Let’s create work people remember.

Let’s create work people remember.